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The main conceptual idea of the article is that Jamie Oliver presents a quick and easy recipe for light, fluffy and delicious blueberry pancakes. The article emphasizes the recipe's simplicity and speed, highlighting that it can be made in minutes. It also focuses on the deliciousness and quality of the pancakes, using adjectives like "light," "fluffy," and "delicious" to entice readers. Here's Jamie Oliver's recipe as mentioned in the article: * It includes milk, eggs, flour, baking powder, and a touch of caster sugar for sweetness. * Fresh blueberries are folded in for flavor and texture. The recipe aims to be accessible to anyone looking for a simple, satisfying breakfast or snack.